The Himalaya International Limited, India's first frozen food company, has entered the rapidly expanding nutraceuticals and dietary supplements market with the launch of its product under the brand name-'1 Daily'.

Speaking during the brand launching ceremony here, Chairman of the Himalaya International Limited, Manmohan Malik said that his company has tied up with the US Global Reliance Inc. for technical collaborations and has launched four products under the brand name '1 Daily' in accordance with international standards set up by WHO and USFDA on nutritional supplements.

The company has launched separate supplements for men and women keeping in view of their distinct anatomy , physical , emotional , biological and physiological requirements, and is looking forward to become a major player in the 4000 crore domestic market of dietary supplements.

According to a report, changing lifestyle and growing awareness about that about nutritional supplements among middle class families in India is likely has provided a great boost the nutritional supplement market in country, which is expected to cross 25,000 crores by 2020.

"The converging economic and demographic trends in India have laid the foundation for immense opportunity in nutraceuticals," Malik said.

He said that these supplements will play an important role in helping people fill the nutritional gaps in their diet which is created by their life styles.

Malik also expressed the hope that with the wide range of products his company is offering, sales would touch the 100 crore rupees mark by 2013-14. (ANI)